Blog
Speed affects both your Google ranking and how many visitors buy. How to measure it, which numbers matter, and how we build sites to be fast from the start.
5 min read
Short answer: most visitors arrive on a phone, and if the first screen takes several seconds, many leave before they see anything. Google also uses speed (Core Web Vitals) as a ranking factor. A fast site gets more visitors and keeps them longer.
Open Google PageSpeed Insights, enter your URL and look at the mobile results. Three numbers matter:
| Metric | What it measures | Good value |
|---|---|---|
| LCP | How fast the main content appears | 2.5 s or less |
| INP | How fast the page responds to a tap | 200 ms or less |
| CLS | Whether the page jumps around while loading | 0.1 or less |
We use Next.js, which renders pages on the server, so Google reads the content immediately and visitors see the page without waiting for JavaScript. Images are resized and converted automatically, only the fonts in use are loaded, and third-party scripts are kept to what is needed.
During development we run Lighthouse every time we deploy to staging, so you see the scores before launch instead of fixing them afterwards.
Not always. If the problem is images, plug-ins or the server, it can usually be fixed in place. If the site is old and every fix breaks something else, rebuilding on the right foundation is often cheaper in the long run.
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Yes. Core Web Vitals are a ranking factor, and slow pages make people leave, which hits sales directly.
No. Focus on keeping mobile LCP, INP and CLS in the good range.
It renders on the server so Google reads content immediately, and it handles images, fonts and SEO metadata out of the box.
5 min read
Our time sheets, task lists and client follow-ups used to live in different places, so we built Morning to put them in one system: GPS check-in, project boards, client share pages and a CRM.
5 min read
Two native apps or one shared codebase (Flutter / React Native): the differences, where the savings come from, when not to do it, and when you may not need an app at all.
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